
It's clear from where I'm standing right now that Apple is fully intending to channel its old "Think Different" ad campaigns with the Apple Vision Pro. Nearly everything the company is doing with Vision Pro flies in the face of industry norms and accepted lingo, with Apple even going so far as to bar reviewers from using the term "VR" or "headset" when describing the product.

In his weekly column, Android Central Senior Content Producer Nick Sutrich delves into all things VR, from new hardware to new games, upcoming technologies, and so much more.