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Benzinga
Benzinga
Business
Anusuya Lahiri

Here's Why Benchmark Feels That Meta's Advertising Problem Is 'Getting Worse, Not Better'

Meta Benchmark FB Mark Zuckerberg

Meta Platforms Inc (NASDAQ:FB) has an advertising problem "getting worse, not better" as Benchmark initiated coverage on the Mark Zuckerberg-led company.

Analyst Mark Zgutowicz started coverage with a Hold without a price target, noting that while Apple Inc's (NASDAQ:AAPL) iOS changes have put an obvious hamper on Meta's advertising targeting capabilities, it looks like engagement on Facebook and Instagram "may finally have cracked" and the company's newest product, Reels, will not be able to carry both platforms.

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