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Technology
Lloyd Coombes

Here's why Apple is negotiating with Google on AI partnership

Apple Google Mark Gurman
The back of an iPhone 15 Pro, showing its camera system.

Before the Department of Justice began its legal proceedings against Apple, the biggest surprise of the week was Apple's reported discussions with Google to bring AI to the iPhone.

That led many to ask why a company of Apple's considerable means would look to potentially outsource what could be such a crucial part of iOS 18, but according to Bloomberg's Mark Gurman in his latest Power On newsletter, there are multiple reasons for Apple to consider it.

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