It’s no secret that fast fashion giants Temu and Shein have upended the global retail landscape. Offering unbelievably low prices and lightning-fast shipping, these companies have found loyal customers across the world—but especially in the United States. However, their business model is now under increased scrutiny as governments, particularly the U.S., attempt to tighten regulations and impose stricter tariffs on Chinese imports.
With trade tensions rising and international oversight mounting, Temu and Shein have been forced to get creative to preserve their margins and maintain their competitive edge. Here’s a look at what these e-commerce juggernauts are doing behind the scenes to sidestep tariffs—and why their strategies are sparking fierce debate.
