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Fortune
Fortune
Andrew Nusca

Here's what's occupying minds in Silicon Slopes

A view of Main Street Park City Utah on the last morning of the Sundance Film Festival 2024 with sun shine hitting buildings on the street. (Credit: Jason Cameron—Getty Images)

It was hotter than hell last week in Park City, Utah, when an early season heat wave descended over the American Southwest. You'd think 8,000 feet of altitude would help.

It did. A little.

But the technologists in Silicon Slopes, as the area stretching from Salt Lake City to Provo is sometimes known, could not have been cooler. Might be all that dirty soda.

On a visit just five weeks before our annual Brainstorm Tech summit—register to attend here, but act fast—I met with more than two dozen founders, technologists, executives, and investors.

To end our conversations, I offered them the same prompt: What is the most pressing question or issue on your mind for the year ahead?

Here's what they said, edited for brevity.

It's the economy, stupid

Dave Grow, president and CEO, Lucid Software, which makes visual collaboration software: “What’s going to happen with the broader economy—certainly in the context of our business. Things have been challenging in tech these last few years. It would be nice to have that crystal ball.”

David Neeleman, founder and CEO, Breeze Airways, a startup airline for underserved routes: “The election, obviously—we have two difficult choices. The election and the economy go hand in hand...it’s not often that you can compare two candidates’ presidential terms side by side.”

This thing called AI

Zig Serafin, CEO, Qualtrics, which makes experience management software: “The rate at which people will focus on the pragmatics of AI—where the rubber hits the road, the here and now. What’s the rate at which that will happen?"

Marcus Bertilson, COO, Weave, which makes communication tools for small businesses: “How do we capture the enormous opportunity we’re sitting on? AI needs to be super practical.”

Eat, sleep, crush, repeat

David Wright, cofounder and CEO, Pattern, an e-commerce accelerator: “We will only win if we can bring in the top 10-15% of talent…That’s by far number one.”

Brian Crofts, CPO, BambooHR, which makes human resources software: “At a time where you see headwinds, people divesting, consolidation, and layoffs, we’re spending a ton of R&D. Have we made the right bets so when we come out of it, we’re stronger, faster, better? It’s the opportunity cost of getting it right.”

Branden Neish, CPO and CTO, Weave: “How do we put together a team that can deliver on our vision? We have to have an all star team and processes and a culture where we care so deeply and do all the things we need to do to get there.”

Houston, we have a problem

Mike Riemer, field CISO, Ivanti, an IT security company: "The human factor when it comes to cybersecurity. More than 80% of all data breaches are a result of the way people interface with technology [and] human behaviors that are not easily changed. If we make the security controls more stringent, the human behavior is to find ways around the controls."

Brooke Johnson, chief legal counsel, Ivanti: "In response to years of sophisticated and costly cyber-attacks, the regulatory landscape in Europe and the U.S. is changing and will likely force the software industry to evolve in how it develops and maintains products. With the introduction of generative AI, I anticipate increasingly advanced pressures from nation states and other threat actors."

Why can't we all just get along?

Adam Edmunds, CEO, Entrata, which makes property management software: “I feel that we’re losing a sense of community and connection with each other. You look at social media and the amount of fighting that happens...a lot of pieces of community are falling behind because we’re busy fighting about stupid things. The polarization isn’t real. You can sit down with someone and find 95% agreement. I feel like we’re losing human connection in the human world.”

Joseph Woodbury, cofounder and CEO, Neighbor, a self-storage marketplace: “One thing holding us back is that we hate each other. There’s been this massive disillusion of relationships. There used to be closer proximity and respect for each other. Turns out when you [go] digital it’s easier to hate someone who's faceless. If you say something in a room together, you’d be much more cordial."

Mitch Benson, CPO, Instructure, an education tech company: "The world is more polarized than at any time I can recall. Geopolitics, national politics, local politics, generationally, interpersonally it seems it's an all-or-nothing, us-versus-them brawl. It's [a] divisive, mean-spirited, morally charged, winner-take-all sort of affair. I worry about the role of technology in exacerbating the problem...or, conversely, from my seat, the role education and technology can play in creating the space in the collective psyche where we're all a little closer, a little more personal, a little more tolerant, and a little more digitally literate."

From the Dept. of Ryan Smith's Life Is Not Like Ours

Ryan Smith, cofounder and chairman, Qualtrics; owner, Utah Jazz, Utah Hockey Club; co-owner, Real Salt Lake, Utah Royals: “I’ve gotta land a hockey team in 100 days. (laughs) It’s about trying to be more intentional. Taking a step back and understanding all the moving pieces."

The collective conversation known as Fortune Brainstorm Tech begins July 15 in Park City.

Today's news below.

Andrew Nusca
Editorial Director, Fortune Brainstorm
andrew.nusca@fortune.com
@editorialiste

Want to send thoughts or suggestions to Data Sheet? Drop a line here.

The rest of today's Data Sheet was written by David Meyer.

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