Not every 2024 Academy Awards nominee can walk away a winner, but this year's “Everyone Wins” Oscars goody bag will make sure that not a single Hollywood A-lister will go home empty handed.
“The bigger the award, the bigger the disappointment when you don’t win,” Lash Fary, founder of Distinctive Assets, the marketing agency behind this year's Oscars gift bags, told The Wall Street Journal in a recent interview.
“What if they didn’t walk away empty-handed?" Fary continued. "What if there was this consolation prize of sorts?”
