
Business leaders are rushing to harness the quasi-magical powers of artificial intelligence (AI), with a projected annual spend of $60 billion on AI models by 2026. Yet, revenue from AI is only expected to reach about $20 billion per year by that point, flagging a substantial gap between investment and returns. In fact, recent studies show that roughly 75% of AI initiatives don’t succeed.
Since the launch of generative AI, we’ve been conducting extensive research involving CEO interviews and deep dives within leading companies. This work has provided inside knowledge about the success of AI initiatives and has culminated in the book The Humachine. Here are some of these insights.