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The Times of India
The Times of India
Lifestyle
TIMESOFINDIA.COM

Here's the lovely story behind Masoom Minawala's Rajputi Poshak

We have grown up in the land of royalty and it comes naturally to Indians, to rave about Rajput ensembles. But fashion creator and influencer, Masoom Minawala lived her own royal dream recently as she donned a Rajputi Poshak, but here's a little story about why the Instagram sensation flaunted the beautiful garment.

Minawala recently launched a non-profit campaign #SupportIndianDesigners with the main aim to help small Indian businesses and designers grow on a larger level and take them to a global stage. While her campaign has helped more than 100 brands and generated 400,000 plus conversations, her recent trip to Rajasthan actually gave some local artisans a chance to showcase their art.

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