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Sports Illustrated
Sports Illustrated
Jimmy Traina

Here’s the Biggest Takeaway From the NBA All-Star Game Rating

NBA Adam Silver Buck Showalter Jimmy Traina Mark Cuban Olympics SI Media With Jimmy Traina Apple NBC Peacock

1.  NBC sent out a press release on Monday touting the rating for Sunday’s NBA All-Star Game. The network reported that the exhibition drew 8.8 million viewers. It was the most watched NBA All-Star Game since 2011. Last year’s game pulled in 4.7 million viewers.

However, context is needed here. This year’s game aired on NBC. Last year’s game aired on TNT. That is a massive factor.

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