
Nike’s stock (NKE) tells a very different story today than it did just a few years ago. Once viewed as a steady winner with global brand dominance, Nike has gone through a sharp rise and an equally notable pullback.
If you had invested $1,000 in Nike stock 10 years ago, the result may surprise you. Here’s how the math works out, plus what Nike’s stock history says about its health and outlook for 2026.