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Sports Illustrated
Sports Illustrated
Sport
Jimmy Traina

Here Are the Most Ridiculous PR Pitches for Super Bowl Week That Hit My Inbox

Saquon Barkley is not only playing in the Super Bowl, but he's also promoting a snack product. | Kirby Lee-Imagn Images

1. The two weeks between the conference championship games and the Super Bowl are truly awful for many, many reasons. No more football. Media Night or whatever that Monday monstrosity is officially called. Everyone becomes a prop bet expert. Radio Row, which just becomes one big infomercial with boring interviews.

I could go on, but I’m going to focus on one particular Super Bowl week trend that hits me especially hard. For those of us in sports media, this is the week when PR people make the most ridiculous and nonsensical pitches to anyone who has a platform.

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