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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Tyler Nettuno

Hendon Hooker lands French’s NIL deal a year after Tennessee’s mustard-throwing incident against Ole Miss

Just over a calendar year after the controversial end to last year’s contest between Tennessee and Ole Miss, the legend of the mustard bottle lives on.

On Friday, Volunteers quarterback Hendon Hooker — who has a chance at the Heisman Trophy after guiding his team to an 8-0 start and No. 1 ranking in the College Football Playoff Rankings — announced a name, image and likeness deal with French’s mustard.

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