Sam Fender apparently raised £50,000 for the charity Youth Music, just from ticket sales on his People Watching tour.
The singer-songwriter is, in a sense, giving back to the charity, as during the early days of his career, he was supported by the North East-based Youth Music-funded programme Generator. His donation will be matched by Youth Music’s new Rescue The Roots campaign, an initiative that aims to tackle the funding crisis threatening grassroots youth music projects across the UK.
