In an era of binging v weekly release, Apple TV+ tries to have its cake and eat it, too. Its approach to new series means it drops the first three episodes in one go, but then delivers the rest once a week. It’s an attempt to satiate those trying to while away an afternoon, while allowing landmark shows like Ted Lasso and Severance time to build a buzz.
For its latest series, retro-futuristic dramedy Hello Tomorrow!, this just doesn’t work. The idea behind the show certainly packs a punch. It’s the tale of a duplicitous travelling sales team, who hawk property on the moon. Throughout, it explores the fallacy of the American dream with big shiny rockets and gorgeous costumes. But by the time the three 30-minute episodes that were provided for review conclude, you are not yearning for more. There’s no great cliffhanger that must be answered – or a deep sense of why these characters are worth waiting six days at a time to revisit.
