There are many things that will change following the death of Queen Elizabeth, but a shake up when it comes to Heinz ketchup bottles is perhaps not one of the changes that immediately springs to mind. However, the bottle that bears the Royal Warrant, must now remove the seal of approval that is displayed at the top and front of its UK bottles.
The household staple is among more than 800 manufacturers that will have to rethink their packaging following The Queen's passing. Nottingham-based Boots, Waitrose, Cadbury's, Twinings Tea and Bollinger Champagne... they are all among the brands to display the royal coat of arms on packaging.
So, what is a royal warrant? The document, according to Royal.uk is "granted as a mark of recognition to people or companies who have regularly supplied goods to HM The Queen" and other specific royals. It is an official approval that lets a company use the royal coat of arms on products and in marketing. The distinctive image of the royal coat of arms was described by the Mirror as depicting the lion of England, unicorn of Scotland and a shield divided into four quarters followed by the words “by appointment to Her Majesty the Queen”. In the case of Heinz ketchup, this symbol was displayed at the top and front of its bottles sold in the UK.
