As the main purveyor of a condiment called Ketchup (you may have heard of it) Heinz is a truly American institution. But just because it holds a vice grip on burgers and hot dogs everywhere, doesn’t mean Heinz always rests on its laurels. The brand often takes its cues from social media to devise products that are as boundary-pushing as they are chilling and mesmerizing.
In that vein, Heinz just announced the introduction of a condiment that functions like some kind of bizarre au jus, called “Heinz Dip & Crunch.” There are two components involved in this hybrid condiment; the sauce itself, which is “a decadent burger sauce made with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powder, and spices,” as well as a package of “crisp potato crunchers.”
