In an attempt to flag up the fact that today (Wednesday, July 13) is National Fries Day and that tomato ketchup is probably the nation's favourite chip accompaniment, the sauce manufacturer Heinz has gone all-out to cram in as many puns as possible in their marketing literature.
Following a very public spat with Tesco over its policy on pricing that was finally settled this week, the brand is attempting to return to public favour by launching a spoon-shaped French fry – so that you can scoop up more sauce than the traditional skinny chip might allow.
So the company's publicity machine has come out with all guns blazing to shout: "FRIES-TRATION: HEINZ UNVEILS SAUCE SOLUTION. SPOON FRIEZ – FRY-NALLY ALLOWING FANS TO GET A DECENT DOLLOP THIS NATIONAL FRIES DAY."
