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Wales Online
Wales Online
Entertainment
Neil Shaw

Heinz launches first black garlic mayo in time for Halloween

In a bid to give everyone a fan(g)tastic fright this Halloween, Heinz has unveiled its very first (and very scary) black garlic mayo. Combining Heinz’s vegan mayonnaise with black garlic, Heinz [Scarily] Good Black Garlic Mayo is the perfect sauce for Halloween.

The new flavour will be available to buy at selected ASDA stores. Katharina Kern, Brand Manager at Heinz, said: “We’re feeling extra spooky here at Heinz with the launch of our devilishly delicious [Scarily] Good Black Garlic Mayo and we can’t wait for our Heinz fans to experience a spooktacular new creation this Halloween. Our fang-tastic new Black Garlic Mayo is so good, even vampires can’t resist it.”

The new flavour has no artificial colours, flavours, or preservatives and is also suitable for vegetarians and vegans.

And to give the world’s biggest Heinz Mayo fans another chance to get their fangs into the new scary variety, the sauce specialists have launched an extra spooky 3D anamorphic AR advert - allowing those who cross its path to experience the technology at eye-level, in a world-first.

Fans can expect to see a life-like creepy castle that’s home to its very own vampire, who appears to leer out of the screen, promising a “trick or treat” for passers-by.

The ground-breaking 4K LED anamorphic AR billboard has been developed by specialists, 3rockAR, whose unique warp screen technology combines two HD Hero Magic Mirror screens that have been carefully angled. The screen made its first debut in the main central concourse of King’s Cross Station, London, this week – making the food giant one of the first brands in the world to apply this new technology to their advertising.

Heinz [Scarily] Good Black Garlic Mayo, £2.00 (RRP), is available from selected ASDA stores for a limited time.

For a chance to win the full collection of extra special Heinz [Scarily] Good Black Garlic Mayos, visit http://www.heinz.co.uk/heinzhalloween.

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