As supermarket prices continue to rise customers are not only changing where they shop, but what they buy. With families being crippled by continuous price hikes, it's no surprise that so many are looking at ways to reduce their food bills.
One of the best ways of doing that is to see what swaps you can make to a cheaper brand. And it's something that shoppers are really getting their teeth into.
From swapping Lurpak for Aldi's Nordpak, to finding alternatives to Yorkshire Tea, we've pulled together recommendations from shoppers, which they say are just as good, or almost as good as the real thing - and it's saving them a fortune in the process.