The bean counters at Heinz have hiked the prices of their tinned food, blaming soaring running costs.
Families already struggling to make ends meet face even higher shopping bills as the grocery giant plans its second increase in a matter of months after prices rose 3.8% last year.
In another blow, Nestle – which owns brands including KitKat, Quality Street and Shreddies – has also warned of increases in addition to the 3.1% rise it made late last year.