Heinz Beanz Pizza is back almost twenty years since it first landed in supermarkets and following its disappearance from the freezer aisles in 2003. Sophie Higgins, Head of Growth Platform – New Ventures at Heinz, said: “We are so excited to relaunch our Beanz Pizza. It truly is iconic.
"After seeing the excitement build this year following the launch of our Beanz Burgerz, Beanz Bowls and Beanz Filled Hash Browns, bringing back our Beanz Pizza felt like the perfect follow up.
“We know there are some true fans of our frozen Beanz Pizzas out there and – after a 20-year hiatus from supermarkets – we hope they’re as happy today as we are to hear this absolute classic is available again in stores.
“This is our fourth foray into the freezer aisles for Heinz Beanz over the past year, following the launch of our first frozen ready meals range - Beanz Burgerz, Beanz Bowlz, and Beanz Hash Browns. But we don’t plan on stopping there. Make sure to watch this space for even more exciting Beanzy news.”
Andrew Staniland, Trading Director – Iceland Foods, added: “We’re delighted to be relaunching the iconic Heinz Beanz Pizza in Iceland stores this month, it’s as iconic as it gets in the freezer aisles, and we’re ecstatic that Iceland customers will be first to try it.
“We expect demand to be high for the 90s product and can’t wait to see what our customers think of the relaunch, along with the additional firm-favourite products from Heinz, such as the recent launch of Heinz Beanz Filled Hash Browns and Heinz Beanz Burgerz.”
The re-launch of the Beanz Pizza comes just a month after the launch of Heinz Beanz Bowls. New Heinz Beanz Pizza will be available to buy from November 14 in Iceland. RRP £3.
