Heinz is taking another step into the freezer aisles with the launch of a new range of frozen microwave-ready meals, the first of their kind for Heinz Beanz. The same bean you’ll find inside a Heinz Beanz can form the heart of each plant-based recipe
Each Bowl delivers plenty of fibre, is a good source of protein with between 15 and 20 grammes per serving, and gives you between two and four portions of your five a day. Available in three flavours (Smoky Chilli, Herby Tomato and Fragrant Coconut) the Beanz Bowls are also all suitable for vegans, contain less than 400 calories each and are ready in the microwave in minutes.
The Beanz Bowls launch forms part of Heinz’s mission to bring people the Beanz they know and love in new ways. This is the third foray into the freezer aisles for Heinz Beanz over the past year, following its frozen Heinz Beanz Burgerz and more recently Heinz Beanz Filled Hash Browns. It comes as recent research reveals that 52% of younger consumers consider frozen meals as a good value meal solution, with 66% revealing that they’ve been surprised by the quality and taste of frozen meals now on offer.
Sophie Higgins, Head of Growth Platform – New Ventures, said: “Beans are brilliant, tasty little parcels of goodness. That’s what lead to us dreaming up our new Heinz Beanz Bowls ready meal range – a completely new way to enjoy all types of beans – and are absolutely delicious, packed with goodness, and ready in minutes. Stick a few in the freezer and you’ll have the perfect quick lunch or dinner ready to go for those days when you don’t have the time or inclination to cook but still want something wholesome and tasty, with up to 4 of your 5 a day - or a whopping 20 grammes of protein - in a single bowl!
“But we’re not stopping there: in addition to our new Beanz Bowls, Beanz Hash Browns and Beanz Burgerz, we’re looking at more new ways to bring you the Beanz you know and love, whether that’s in ways you remember, ways that you’ve never seen before, or ways you’ve never even imagined. No-one knows Beanz like Heinz does, and we want to show the world how amazing and versatile they are.”
NEW Heinz Beanz Bowls are available in ASDA and from Ocado now. RRP £2.50.
