Heinz is taking another step into the freezer aisles with the launch of a new range of frozen microwave-ready meals, the first of their kind for Heinz Beanz. The same bean you’ll find inside a Heinz Beanz can form the heart of each plant-based recipe
Each Bowl delivers plenty of fibre, is a good source of protein with between 15 and 20 grammes per serving, and gives you between two and four portions of your five a day. Available in three flavours (Smoky Chilli, Herby Tomato and Fragrant Coconut) the Beanz Bowls are also all suitable for vegans, contain less than 400 calories each and are ready in the microwave in minutes.
The Beanz Bowls launch forms part of Heinz’s mission to bring people the Beanz they know and love in new ways. This is the third foray into the freezer aisles for Heinz Beanz over the past year, following its frozen Heinz Beanz Burgerz and more recently Heinz Beanz Filled Hash Browns. It comes as recent research reveals that 52% of younger consumers consider frozen meals as a good value meal solution, with 66% revealing that they’ve been surprised by the quality and taste of frozen meals now on offer.
