Heinz hasn't half came up with some weird and wonderful ideas over the years, but their latest addition to their ever-growing selection of sauces and foods has really divided the country.
You may be a fan of their baked beans pizza, or maybe you're a fiend for their staple beans and mini sausages. Perhaps the wacky recent range of siracha, BBQ and mustard infused mayonnaises tickled your fancy, or you might just be a sucker for their coveted ketchup.
But their latest limited edition and super-exclusive edition has really got the UK talking. Enter the [Seriously] Good Hot Cross Bun Mayo.
Read more: Heinz shares ketchup crown with a brand less than half the price
The company's official website, reads: "Nothing screams “Easter” more than hot cross buns slathered in Heinz [Seriously] Good Hot Cross Bun Mayo, right?! Heinz’s team of sauce connoisseurs are taking Easter treats to the next level with the launch of the latest limited-edition mayo – Heinz [Seriously] Good Hot Cross Bun Mayo.
"Blending its rich, creamy Heinz [Seriously] Good Mayonnaise with toasted hot cross buns, swirled with sweet cinnamon spices and speckled with real fruit pieces, it’s not even bunny how delicious this Easter-inspired mayo is.
"So whether you choose to double down on the hot cross bun flavour sensation by spreading it on your buns, or enjoy it straight from the jar with a spoon, the sweet and creamy flavour is an eggs-cellent addition to your Easter menu."
And while Heinz are convinced that the limited edition condiment is a brilliant idea, some fans of the brand have disagreed. One Twitter user dubbed the product: "Blasphemy," while another, added: "Yuk."
A third, penned: "It’s not April 1st," while even the admins of fast food delivery service Deliveroo chimed in: "Can we please have a word in private?" sharing a photo of the product in question.
And while the company are dead serious about their product, there are only 100 jars across the United Kingdom up for grabs. To 'be in to win' the questionable condiment, you have to head to Heinz.co.uk and enter their Hot Cross Bun Mayo competition.
There, the company will require your name and email address, as well as your thoughts on what next year's coveted creation should be. You'll also have to act fast, as the competition only runs until April 2.
It comes after the nation's favourite sauce company recently teamed up with Absolut to create a new vodka pasta sauce. Heinz says of the new sauce: "A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce.
"During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil."
The wild, yet intriguing new product is expected to land on supermarket shelves in April.
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