Ketchup recently had its moment in beauty, and now the condiment is spreading to fashion. Heinz, in partnership with ThredUp, is launching a collection of thrifted clothing with ketchup stains to pay tribute to how the condiment has unintentionally left its mark on fashion for decades. The aptly-named Heinz Vintage Drip collection features 157 secondhand streetwear and designer pieces, including some from Louis Vuitton, Marc Jacobs, and Saint Laurent. Each comes decorated with a unique Heinz ketchup stain.
“While Heinz is recognized globally for its iconic glass bottle, keystone, and slow-pouring ketchup, we saw an opportunity to view the stain we've been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement,” Alyssa Cicero, Brand Manager of Brand Communications at Heinz, said in a press release. “This collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol.”
