Heavy drinkers more likely to buy alcohol-free and low-alcohol drinks

Heavy drinkers are more likely to buy alcohol-free and low-alcohol drinks as the value of the market soars, according to a report.

While one third of UK adults have drunk a “no/lo” drink in the last year, those who drink at “risky” levels are more likely to be regular consumers of these alternatives than lighter drinkers or non-drinkers, the study from the University of Sheffield found.