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The Guardian - UK
The Guardian - UK
Technology
Alex Hern and Dan Milmo

Heaven or hellscape: what will Elon Musk’s Twitter look like?

Elon Musk has walked back some of his early goals for Twitter.
Elon Musk has walked back some of his early goals for Twitter. Photograph: Patrick Pleul/AP

Elon Musk is not buying Twitter to make more money: he’s doing it to help humanity.

In a message to advertisers last week, the world’s richest man said it was important to the future of civilisation to have a “common digital town square”. But bettering the species is going to cost money, given that Musk has paid $44bn for a social media platform to achieve that aim.

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