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Fortune
Fortune
Chris Morris

Heathrow CEO to Davos: 'The wealthy people in this room' need to pay even more to make flying greener

John Holland-Kaye (Credit: Victoria Jones/PA Images via Getty Images)

Airlines and airports are under heavy pressure to reduce their environmental footprint—and the head of London’s Heathrow Airport has a message for Davos: the way to accomplish that is to hike fares for the wealthiest of travelers. John Holland-Kaye, the Heathrow CEO, was speaking at the World Economic Forum in Davos when he proposed individuals and companies with high net worths should pay even more than their current staggeringly high fares to cover the costs of sustainable aviation fuel (SAF), sparing less wealthy passengers the cost.

“As individuals and companies, we need to be paying the premium for sustainable aviation fuels so that we can get the cost of it down so that the mass market and developing countries don’t have to pay for the energy transition,” he said. “The wealthy people in this room and wealthy nations should be funding the energy transition in aviation to help support developing countries.”

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