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The Independent UK
The Independent UK
National
Fernanda Figueroa and Ken Maguire

How Heated Rivalry sparked boom in ice hockey ticket sales

Ice hockey, a sport synonymous with powerful checks and intense rivalries, is now experiencing a different kind of impact, thanks to a groundbreaking television series. Heated Rivalry, a hockey romance drama, centres on the secret, long-term relationship between two gay players from opposing teams – Canadian Shane Hollander and Russian Ilya Rozanov.

This steamy connection has not only captivated viewers but has also drawn new audiences to the sport itself, with one estimate suggesting a notable boost in NHL ticket sales. The show's influence was palpable even before the Milan Cortina Olympics, where co-stars Hudson Williams and Connor Storrie carried the Olympic flame, and its ripple effect continues to be felt by athletes and fans across North America and beyond.

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