Friday's episode of Gogglebox was an unusually emotional one, as the stars were visibly upset by a poignant advert. In a first for the show, Channel 4 teamed up with the Royal National Institute of Blind People (RNIB) to premier the charity's newest advert.
With a new story-based advert that aired for the first time tonight (October 14), four of the most popular Gogglebox households could be seen reacting to the short RNIB film for the first time. The special 90-second co-branded advert played during Gogglebox's own ad break, with reaction from Ellie and Izzi, Jenny and Lee, Pete and Sophie, and Marcus and Mica.
The advert followed Ava, a young schoolgirl who is experiencing progressive sight loss. Ava can be seen enthusiastically enjoying her time at school and at home, without a care in the world.
