I know better than anyone that celebrity beauty brands are absolutely freaking everywhere in 2025, and for a long time (especially 10-plus years ago when I started my beauty career) editors viewed them with a bit of an eye roll. I mean, I came of age in the era of Britney, Paris, and Mariah launching new sugary fragrances every six months, so the idea that a Hollywood starlet could take on the monstrous beauty industry and actually compete with the best formulators, chemists, and marketers felt a tad out of reach. Well my friends, in 2025 I am rightfully eating my words because there are more than a handful of celebrity-founded makeup, hair care, and skincare brands that I regularly incorporate into my routine.
Of course, celebrities are regularly exposed to the most talented stylists and artists in the business, and they of course spend hours in the glam chair (hopefully) learning all those coveted tricks of the trade. But the magic happens when said star teams up with industry veterans to design a brand that not only caters to their audience but actually does the work to find and partner with the most talented formulators. Believe it or not, it is possible, and all you need to do is stroll through your local beauty supply store to see how many brands are getting in on the action.
