Hyderabad-based health care start-up Bbetter kicked off ‘Khelengebehetar’ (will play better) campaign to sponsor nutrition to 100 Indian athletes here on Thursday.
Andrew Fleming, British Deputy High Commissioner, and Raju Vanapala, CEO of Way2News, Prithvi Chaitanya, Head of Partnerships, T-Hub, Ajay Sakhamuri (founder of MyClassBoard), graced the launch.
Bbetter received an encouraging response of over 1,700-plus registrations and from them 100 athletes were shortlisted from across the country and in different disciplines including badminton, powerlifting, Paralympic sports, boxing, football.