“Headbanging is more fun than going through a windshield!” Watch Iron Maiden star in the bizarre seatbelt safety advert from 1991 that almost got them a meeting with the President Of The United States

Iron Maiden singer Bruce Dickinson sat in a convertible and looking at the camera, with text reading "Buckle your safety belt.".

"Belt up: don't be a dummy." Those were the immortal words shared by Iron Maiden frontman Bruce Dickinson at the end of a 30-second TV ad that would serve as one of the most unlikely heavy metal collaborations of the 90s. The clip, released in 1991, was the latest in a series of public service announcements produced by the US Department Of Transportation, designed to make drivers aware of the importance of always wearing a seatbelt.

Like the other ads before it, the video stars Vince and Larry, two well-meaning but decidedly caution-averse 'Crash Test Dummies' that served as the dim-witted mascots of the DOT's campaign. This time, Vince and Larry are seen attending an Iron Maiden concert, getting stuck in as the band rip through the title track from 1990 album No Prayer For The Dying.