He was coding at 12 like Elon Musk and became one of Google’s youngest ever CMOs—but now says Gen Z is better off ice skating than learning to code

(Credit: Paul Harris—Getty Images)

Learning to code was once a fast-track ticket to success. It’s the self-taught skill that launched the careers of Bill Gates, Mark Zuckerberg, and Elon Musk. Even former President Barack Obama urged young people to learn to code. But according to one former Google CMO who started coding at 12, AI has just killed it.

Alon Chen built a $2 billion product line at Google by 28, walked away from a seven-figure equity package, and went on to found Tastewise—an AI food intelligence company now trusted by PepsiCo, Nestlé, and Mars. He knows better than most what it takes to make it in tech. And he’s no longer recommending coding as the way in.