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The Times of India
The Times of India
World
TOI World Desk

‘He’s scared to bite it’: McDonald’s CEO mocked for calling Big Arch burger a ‘product’ in viral video

McDonald Big Arch Chris Kempczinski

Chris Kempczinski, CEO and Chairman of McDonald's, has found himself at the centre of social media mockery after a promotional video showed him struggling to take a bite of the company’s new supersized burger, while repeatedly referring to it as a “product.”

The video, shared online last month ahead of the US launch of the “Big Arch” burger, features Kempczinski praising the item before attempting to taste it on camera.

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