Gianni Infantino was 18 years old the first time he ran for office. It was a presidential election at FC Brig-Glis, the local amateur football club in the small Swiss town where he grew up. Running against two older men, and with no discernible footballing record of his own, the little red-haired kid with freckles was, unsurprisingly, the rank outsider in the race.
But he had a vision. He had a ferocious work ethic, boundless enthusiasm, well-established networks in the town’s Italian immigrant community. And even at this tender age, he had a flair for an eye-catching scheme. To the shock of many veterans at the club, Infantino surged to victory: partly on the back of his pledge to attract new sponsors and revenue streams, and partly on something more tangible. Infantino promised that if he won, his mother Maria would wash all the players’ kits, every week, for as long as he was president.
