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TechRadar
TechRadar
Amelia Schwanke

HBO Max users warned of price hikes and password crackdowns as Warner Bros' CEO eyes ‘real opportunity’ to charge more

HBO Max HBO David Zaslav Warner Bros United States WBD Netflix Apple TV+ Discovery Hulu
HBO Max.
  • Warner Bros. Discovery CEO believes HBO Max is "way underpriced"
  • That reportedly gives the streamer "the chance to raise prices"
  • David Zaslav also outlined plans to ramp up its password-sharing crackdown

Instead of surprising subscribers with the announcement of a sudden price hike, Warner Bros. Discovery CEO David Zaslav has given users a heads up to expect costs to rise "over time".

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