LOS ANGELES — Warner Bros. Discovery has stripped "HBO" from its streaming service name, which now will simply be called Max, signaling a new era for the company's streaming ambitions.
The name change, unveiled Wednesday, comes as Chief Executive David Zaslav seeks to broaden the audience for the company's nearly 3-year-old streaming service.
The makeover is part of an effort to meld HBO's prestige programming, including "Succession" and "The White Lotus," along with Discovery's mainstream fare such as "Property Brothers," "Diners, Drive-ins and Dives" and "Murder in the Heartland."
