Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - AU
The Guardian - AU
Business
Dan Barrett

HBO Max arrives in Australia 10 years after Netflix paved way for TV’s radical reshape

Illustration of toy figures of people in front of logos including Netflix, Disney +, HBO Max and Apple TV
The impact of Netflix’s launch in Australia has been a dramatic decline in traditional TV viewership, Foxtel in retreat and hungry international competitors baying for rights to sport. Photograph: Dado Ruvić/Reuters

Netflix officially launched in Australia a decade ago. But that isn’t when Australia began its relationship with Netflix.

Just as Australia over-performs in areas like sport and science globally, back in the early 2010s we punched above our population weight and led the world in global TV show pirating and setting up dodgy international Netflix accounts. When Netflix officially opened its doors down under on 24 March 2015, many of us were already very familiar with the streaming service.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.