Hayden Panettiere's death has sparked unexpected backlash against Neutrogena. Fans have called for a boycott on social media after revisiting the actress' account of how the skincare brand ended its relationship with her following her public discussion of postpartum depression.
They accused the company of abandoning an actress who had used her platform to speak about a serious maternal-health issue. The controversy has now moved beyond social media, with Neutrogena's parent company, Kenvue Inc., seeing its shares fall by about 2 per cent amid the backlash. Whether the decline is directly linked to the boycott remains unclear.