Haliey Welch, 22, became a social media personality during the summers over the "hawk tuah" TikTok video, which instantly became a hit and enabled her to launch her own merchandise, the "Talk Tuah" podcast in September, and even an AI-based dating app called "Pookie Tools." Her Instagram presence swelled to 2.6 million followers, and she is often seen posting pictures with celebrities and inviting many of them, including Wiz Khalifa, to her popular podcast.
In June, an interviewer on the street during the CMA Fest in Nashville, Tennessee, asked her about "the move in bed that makes a man go crazy," to which she said, "you got to give him that 'hawk tuah,'" which is an onomatopoeia for spitting sounds. She went from having no social media presence before that to securing billions of media impressions in a short span.
