Haliey Welch, widely known as the Hawk Tuah girl, shot to fame last year after a viral TikTok video captured her giving intimate advice in a comedic street interview. She quickly leveraged her unexpected celebrity status to launch a podcast, merchandise line, AI dating app, and even her own cryptocurrency—HAWK.
At her peak, Welch was interviewing celebrities on her podcast and enjoying a rapid rise in popularity. However, the momentum came crashing down following her controversial involvement in a failed cryptocurrency launch, which left many of her fans and supporters out of pocket.
