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Fortune
Fortune
Leo Schwartz

'Hawk tuah' girl Haliey Welch launches a crypto memecoin but insists it's not a cash grab

(Credit: Michael Tullberg—Getty Images)

"Hawk tuah" girl Haliey Welch is still going strong. Welch went viral this summer for her off-color catchphrase and has since parlayed that fame into a merchandise line and podcast featuring such guests as Mark Cuban. Now she has found a new way to express a phrase that can't be explained in polite company: a "memecoin" that launches today on the Solana blockchain.

Memecoins are cryptocurrencies that, true to their name, go viral among internet communities on platforms like Telegram and Discord, often based on fleeting moments like the right-wing mascot Peanut the Squirrel. In many cases, buyers rush into the coins and the price spikes—sometimes reaching market caps in the billions of dollars—until holders stampede to sell before the value plummets.

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