
Hawk Tuah girl Haliey Welch shot to internet fame in early 2024 after a TikTok video about her relationship advice went viral. She utilised her newfound popularity to launch her own merchandise, start a podcast, roll out an AI dating app, and announce the HAWK cryptocurrency.
However, her crypto token, which she pitched as a community reward for her fan base, landed her in legal trouble. The coin's value nosedived shortly after its launch, leading to massive losses for investors. As reports emerged that insiders manipulated 90% of the token supply, many of Welch's fans alleged they lost their entire life savings.