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Matt Evans

Have your say: here's why Siri AI isn't coming to EU iPhones and iPads — and why users are totally split on the issue

Apple European Union Google Craig Federighi Meta
Two hands holding iPhones showing the new Siri AI feature in iOS 27.

It's been a busy week for Apple fans, keeping track of all the news that came out of WWDC 2026 this year. Although there was a lot of new info on MacOS Golden Gate, iOS 27, new child safety tools, and more, the bulk of Tim Cook's last presentation was devoted to Siri AI.

Apple's first truly smart AI assistant was on full display, using natural language and working across the Apple ecosystem. But users in the EU were shocked when Craig Federighi, Apple's senior vice president of software engineering, mentioned during the presentation that EU iPhone and iPad users wouldn't get Siri AI, at least for now.

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