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The Hindu
The Hindu
Lifestyle
Saraswathy Nagarajan

Have you had your Mammootty-inspired ‘Chambiko’ video taken?

Mammootty’s laconic ‘chambiko’ (shoot, go ahead) for a group photograph in the Amal Neerad’s Malayalam hit Bheeshma Parvam is resonating on campuses, at weddings, government offices, schools and homes. People of Kerala are enthusiastically chorousing ‘chambiko’ while taking selfies and group photographs with the signature score of the film in the background, along with videos.

On Easter Sunday, a video of Dr M Soosa Pakiam, former Archbishop of Thiruvananthapuram, posing for a ‘chambiko’ group photograph with nuns of Bakita Bhavan of Handmaids of Hope at Vettuthura, Thiruvananthapuram, went viral.

So, what’s ‘chambiko’? It’s a sequence from Bheeshma Parvam, in which Mammootty says ‘chambiko’ before taking his place for a group photograph, which fans are loving. In the film, Mammootty only drawls ‘chambiko’. Fans have improvised the scene with a few additions. Some of them make a hand gesture while saying ‘chambiko’ and then pose by folding their hands across the chest and crossing their legs. 

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