Camera sales figures at the end of the year offer insight into key trends – but what do the 2024 sales figures for used gear say about the industry? On Thursday, December 19, the US-based rental company LensRentals shared statistics for its most purchased gear of the year, a list that suggests photographers don’t mind buying tech that’s a few years old.
As the name suggests, LensRentals is probably most known for its gear rental program. But the company also has a “try before you buy” program that allows creatives to rent gear, then apply the rental fee towards the total cost if they decide they want to keep it for good. Or, creatives that know what they want can skip the rental and go straight to browsing used gear for sale. Like with its rentals, LensRentals says it carefully inspects its used gear for sale, a sign of a more trustworthy place to buy used cameras.
