Philippine Leroy-Beaulieu, known for her role as Sylvie Grateau in Netflix's Emily in Paris, is the new face of Haus Labs' "We Love Concealer" campaign. Haus Labs announced the partnership on August 31, introducing the actress as the face of a campaign for its Triclone Skin Tech Collection.
The campaign follows Haus Labs' earlier "We Love Foundation" campaign, which featured the brand's founder, Lady Gaga. The new campaign instead focuses on the Triclone Skin Tech Concealer, which Haus Labs identifies as part of its complexion lineup.
According to Haus Labs, the campaign is being launched globally across its digital platforms and social channels, alongside retail storytelling. The brand's announcement describes the campaign as a celebration of beauty at every age and positions Leroy-Beaulieu as its latest campaign face.
Haus Labs Puts Its Triclone Concealer in Focus
The product featured in the campaign is the Triclone Skin Tech Concealer, which Haus Labs describes as a 12-hour, medium-coverage concealer combining makeup with skincare ingredients. The brand says the formula is designed to provide a lightweight feel while concealing and brightening the complexion.
Haus Labs also makes several skincare-related performance claims for the concealer. According to the company, the product is formulated to hydrate and brighten the under-eye area, while the brand says it can visibly reduce the appearance of puffiness over two weeks. These are claims made by Haus Labs and are not presented here as independently established results.
The formula contains Fermented Arnica, BioFerment 7 Complex™ and BioTech Caffeine, according to the brand. Haus Labs says these ingredients are included as part of the product's Triclone Skin Tech formulation and its stated skincare-focused benefits.
Haus Labs says the concealer is available in 31 shades. Vogue also reported that the Triclone Skin Tech Collection is offered in 31 shades through Haus Labs and exclusively through Sephora in 23 countries worldwide.
Philippine Leroy-Beaulieu Joins the Campaign
Leroy-Beaulieu said the collaboration was meaningful to her because of Haus Labs' emphasis on individuality and self-expression. In the brand's announcement, she said she believes confidence comes from embracing who you are and allowing yourself to evolve rather than trying to conform to a particular idea of beauty.
The actress also discussed the campaign in an interview with Vogue. She said she was attracted to the project because of its playful approach and described the campaign as different from the conventional makeup advertising she typically encounters.
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Haus Labs Chief Brand Officer Katharina Korbjuhn said the campaign was inspired by the idea of beauty as an attitude rather than something limited by age or appearance. Her comments were included in the company's announcement introducing Leroy-Beaulieu as the new campaign face.
The campaign also continues Haus Labs' use of the Triclone Skin Tech range as a focus of its complexion marketing. The previous "We Love Foundation" campaign featured Lady Gaga, while the latest campaign gives the Triclone Skin Tech Concealer its primary spotlight with Leroy-Beaulieu.
For the product itself, Haus Labs is emphasizing the concealer's medium coverage, 12-hour wear and skincare-oriented formulation. The company's stated claims about hydration, brightening, blurring, fine lines and reducing the appearance of puffiness should be understood as brand claims rather than independently verified product-performance findings.
