Hasbro has joined the growing list of companies convinced that everything people love should eventually become an AI product. The toy giant has announced Sixth Wall, a new AI studio designed to remake its famous characters into interactive AI experiences in partnership with AI voice platform ElevenLabs.
Hasbro has created a whole new category of product approval for the project called Behavioral Licensing, which aims to preserve not just how characters look, but how they think, speak, and interact. Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, and characters from Clue are among those being transformed into AI-powered personalities for everything from customer service to games and theme park experiences.
