It’s that time when cricket permeates everything. The nation is gripped by the World Cup frenzy, and leveraging on this, Hasbro has just launched its brand-new game — Monopoly Cricket. “This is one of our big launches this year,” says Lalit Parmar, Country Manager, Hasbro India, adding that with the fervour in India around cricket, this was the best time to introduce this game.
“Monopoly has a rich history of 85 years and is played in 114 countries,” says Lalit. Though originally conceptualised by the Parker Bros company, the game was acquired by Hasbro in 1991. Over the years, Monopoly has expanded its audience with new variations being introduced to the market. In India, there are 13 different versions of Monopoly. These include Monopoly Super Electric Banking, Monopoly Junior Peppa Pig, Monopoly Junior Monopoly World Tour among others.
