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Fortune
Fortune
Sydney Lake

Hasbro has a winning hand with Wizards, bucking the trend in retail

Hasbro CEO Chris Cocks (Credit: Dia Dipasupil—FilmMagic/Getty Images)
  • Hasbro reported a strong Q1 thanks to a surge in one business segment. The company also left its fiscal 2025 guidance untouched despite other retailers making changes owing to impending tariff implications. Other toymakers warn, though, that tariffs could hurt the entire industry.

While many retailers have lowered guidance for this fiscal year in anticipation of President Donald Trump’s barrage of tariffs, one toy company is confident it can weather the storm. 

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